kimbo asked:
What are some of the ways that a firm can entice qualified job applicants to come to work for it even when the firm’s financial future is in doubt?
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If the firm is confident enough of the future financial situation, they can hire people by offering them a hefty pay package that they would not earn somewhere else. Only pay package is not important. Call them for an on-site interview and show them your workculture and how you care about your people. For that create a work culture that encourages creativity and maintains people’s dignity at work place.
This needs to be viewed as a classic “risk versus reward” type of situation. If an employee needs to assume the risk that the firm may go under at any time, then there needs to be a commensurate reward for the employee if the firm should succeed. Perhaps something along the lines of a prearranged bonus that gets paid out after a certain number of months or years of service. Or you could pay significantly above the market wage for the position.
Another option is to offer an extremely flexible working schedule that may attract applicants that otherwise couldn’t work. For example, you might have a highly skilled worker who is also a mom and needs to come in late and/or leave early in order to pick-up/drop-off her kids at school.